Vroom describes the act of purposefully operating a motor-vehicle to create loud-engine noises for everybody to hear.
That’s exactly what marketers believe in doing with their Social Media Content Strategy.
Being symbolic of the generation that is marked by social conversations, it has become almost impossible for a business to succeed – without heralding a vroooooming social media strategy.
Social mediums, such as Facebook, LinkedIn, Google +, Twitter, Instagram etc. have become eminent tools for entrepreneurs, who have their first morning tea with a dose of twitter post, and call it quits for the day with a reply on their Facebook page.
Let’s look on how to get your social engines pumping high and loud —
Social Media Content Strategy # 1 – Smart titles that work as great conversation starters
Contradictory to the popular theory of Shakespeare – ‘What’s in a name’, social media marketing is always on a look out for attention seeking headlines, that can immediately grab a share or tweet.
While doing this, one needs to understand the power of right words, which would catch the eye of the readers. For a Blog post, for instance one can weave words like ‘surprising’, ‘how’ ‘science of’ and ‘critical ways’, ‘smart’ in their headlines, and be amazed to see the traffic that comes to the blog.
Similarly, tweets are likely to be re-tweeted if one uses words such as ‘top’, ‘free’, ‘media’ ‘please’, ‘check it out’, ‘in case’, ‘how to’.
And on Facebook, the status updates that are most likely to be shared are ones which does at least one of these – ‘inspires’, ‘warns’, ‘advises’, ‘amuses’, ‘amazes’ and ‘gives’ (offers, discounts/deals).
Social Media Content Strategy #2: Strategize as per the audience
As an entrepreneur, it’s also important to understand who you’re trying to reach and why.
For example, a social platform such as Linkedln, which is entrusted of handling 300+ million professional identities, the trick is to design your content in a way that is useful in someone’s professional life. For instance, a recent blog by Jaspreet Sethi on Linkedln reads – ‘Your Career Should Not Come At the Cost of Your Life’. The simple eye-catching headline does empathise with the lives of many professionals, and thus calls for an interesting read.
Concurring with a similar view for a different site like Facebook, develop your content with a colourful content and high quality pictures. Users access Facebook with a hope to find something refreshing and vibrant, and that is where your role as a social-media-marketer comes into picture. Updating your Facebook album regularly with pictures and adding crisp content not only breaks the monotony, but insists the user to keep coming back to check what’s new on the block.
Social Media Content Strategy # 3 – Address Any Negative Feedback with Due Respect
Make your social medium a platform to display your professional, service-laden and courteous outlook. Always remember that customers come back to those who are patient to listen to their feedback. One wrong word about the company can spread in the market, and jeopardize your image.
Also, you could appoint a social media manager, who can monitor the reputation of the company online. In case of some big mishap, send an apology email to the user to make-up for the loss to revive his confidence.
Social Media Content Strategy #4: Goal alignment with Google+ and Facebook
Don’t forget to be active on Google+, which is one of the fastest growing mediums for determining search engine rankings. According to survey conducted by Moz.com, leading marketers believe that Google + plays the second largest role in assessing the rankings of search engines. Even, YouTube users are unable to comment on the platform without being opted for Google +.
Another important marketing tool is Facebook marketing.
Let’s take the example of ‘Cheese & Burger Society’, sponsored by the Wisconsin Milk Marketing Board. Their facebook page promotes Wisconsin cheese and its benefits by talking about something that people really love such as – burgers and grilled foods. One practise introduced by them is ‘Fan Gating’, wherein visitors are invited to become a fan of their page, and in return find access to special discounts. Furthermore, to increase engagements with their fans, Cheese & Burger Society created a Send to a Friend app, which allows user to send a cheese burger to their friends.
You can also Read : How to Create Compelling Content for a Boring Topic
Social Media Content Strategy #5: Track and Measure Your Content at One Place
Set aside your time to review the number of posts, views, followers, clicks and see if its matching up with your business targets. This might be a time-consuming process, and one can also track using free tools like Google analytics, bit.ly, TweetReach, Social Mention and Hootsuite. Such kind of tools helps to monitor and gauge your performance, such as seeing where the traffic is coming from and track your social reputation online.
So what is your next Vroom strategy ?