Most businesses now look to have a company blog section as part of their overall marketing strategy.
While it is important that your content should be meaningful and well-written, however, the challenge really is on how to write a blog that can absolutely stand out of hundreds of similar posts already online?
Well, accomplishing this task is no mean feat if you keep the following three golden rules in mind–
It is rightly said that the first impression is the last impression; which is why it is important for your content to “look” appealing.
To start with, what first captures a customer’s interest when they click on a link is the overall look and feel of the content. To look impressive, it should be well-presented with visual flow of information including fonts, formatting, pictures etc.
Remember, if you fail to get the presentation right, there is a high likelihood that your customers will not even bother to read your content.
Developing content that attracts, connects and touches the reader is an art!
If you’ve managed to get past the first hurdle of content presentation/ design, the next hurdle that comes your way is the content itself. Before putting up any content, ask yourself the following questions:
To create “high impact” content, you need ensure that the information is presented in a manner that is easy to comprehend, and at the same time, is engaging. Also:
To get the desired result you might have to go through a few iterations of drafting, redrafting, rephrasing, and polishing your content.
A good read is usually either thought provoking or emotionally evoking, and should leave one thinking long after one has finished reading the article….such should be the power of words!
To capture the same, use day-to-day anecdotes to drive home your point. User experiences that people can relate to, so they can remember and recall what you have said.
Play with emotions by adding humor, exhilaration, surprise or debate in your stories, as may ‘fit the bill’, as this captivates the reader to play them out in his/her imagination!
It’s worth remembering that storytelling or content writing for blog is the best form of connecting to people! When you weave experiences into a story, your content will hit the bulls-eye!
In the digital world, it is your content which puts you in front of people. Keeping all the aforesaid points will enhance the effectiveness of your content to find that the winning edge.